1) Indonesia is the No.2 country with almost 31 million FB page
2) This is 5.8% of the global audience
3) In terms of gender split, male 59.5% and female 40.5%

I saw this ad on Kompas newspaper a while ago. There’s nothing wrong with this advertisement, really. Safe approach – I can say, and it has nice, clean and pretty straight-forward execution. The thing bothered me was this particular bag: It was a perfect resemblance (?) of this one: So, what was that at UKM [...]

What is a brand? Below are some of the description or definition for a brand. But when a brand is put under the microscope on a more commercial term, then branding can then be best describe as, 1)    A financial statement where there are business transactions In any given business whether it is a product [...]

I love bags. Yes. Tak terbantah. Melihat tas2 cantik membuat saya senang. Apalagi kalau bisa mengadopsinya (maksudnya adalah membeli dan membawanya pulang). Menemukan tas yg tepat merupakan perjuangan. Beberapa brand pernah saya cicipi. Sampai akhirnya saya bisa mengatakan my fave is Balenciaga. Hebohnya, Balenciaga tidak membuka outlet resminya di Indonesia. Tak apa, demi sepotong kulit [...]

More useful and informative articles to come in our effort to re-innovate, re-brand and re-engineer ourselves in maximizing traditional and social media in communication strategies for brands to meet the challenges in an ever evolving marketing and social landscape.